A SELECTION OF
RECENT WORK

Have a peek at some of the impact-first projects I’ve had the pleasure of working on.

Don’t see what you’re looking for? Reach out – there’s always more to share.

THE BACKGROUND

raicoon autonomous operations center (AOC) introduces a new era of fully automated operations for renewable energy systems. By doing away with manual inefficiencies, the system rescues renewable energy from being wasted and increases yields (and revenues) of PV plants.

THE PROBLEM

raicoon needed clarity in its positioning, a complete revamp of its website, and a full buildout of marketing assets including case studies, blog articles, white papers, and more.

THE SOLUTION

A modern website with a clear user journey and punchy copy that speaks to the essence of raicoon’s category-first technology + an ongoing partnership to build out a targeted content library.

THE BACKGROUND

Manifest Climate is a Climate Risk Planning (CRP) solution. Their intuitive platform helps businesses prepare for the climate transition – and turn their climate risk into a competitive advantage.

THE PROBLEM

Manifest Climate came to me with the goal of re-engaging past prospects back into their sales cycle.

THE SOLUTION

A series of nurturing emails hyper-focused on current events – designed to agitate the pains associated with Climate Risk Planning, while also helping readers to envision a future in which they’ve bypassed these problems with Manifest Climate’s CRP software.

THE BACKGROUND

impactECI is a consulting firm that helps companies navigate complex energy, climate, and infrastructure challenges by providing the insights, planning processes, and capabilities needed to overcome the business challenges posed by the climate transition.

THE PROBLEM

This client came to me with a desire for more confidence in impactECI's key messages and a clearer idea of what to say to its target market. The consultants at impactECI provide in-depth, hyper-tailored solutions, and direct and focused relationships; the concern was that the quality of impactECI's services was not accurately reflected in its marketing materials.

THE SOLUTION

Messaging backed by strategy and a cogent story, brought to life in a modern website. impactECI's refreshed site clearly speaks to the problems the consultancy addresses, how those problems are addressed, and why impactECI is just the consultancy to take energy, climate, and infrastructure strategy work off your hands.

THE BACKGROUND

yugen is a strategy-driven branding and product design agency that helps pioneering climate tech and positive-impact startups and scale-ups stand out, get funded, and grow fast.

THE PROBLEM

yugen had been operating with a minimum viable brand (MVB) while validating its services and refining its offers. They wanted to refresh their website copywriting to move beyond an MVB. The goal: stay big in their vision, while simplifying their language to say more with less.

THE SOLUTION

Refreshed website copywriting for the core pages of yugen's site, including a landing page for Bloom — their signature service. The new messaging makes clear that climate tech can and should be sexy.

what Clients are Saying

5/5